The Travel Revolution Cancer Patients Deserve

Julie Bach's life purpose ensuring travel and hospitality welcomes cancer patients

Twenty years ago, Julie Bach made a promise to her dying parents that would reshape an entire industry. She didn't know it at the time—she just knew that travel had given her family precious moments of joy during their cancer battles, and she wanted other families to have the same opportunity.

What she discovered was an industry built on fear, ignorance, and liability concerns that systematically excluded cancer patients from experiences they desperately needed.

Julie's framework for transforming cancer travel rests on three revolutionary pillars that challenge how we think about cancer, wellness, and living fully during treatment.